Four
Crafts
Born in İzmir, forged by failure. My journey combines technical roots with a relentless drive in e-commerce, human psychology, and AI engineering.
E-Commerce & Marketing
My core focus. Understanding human psychology to create experiences that resonate and convert. It's not just about selling; it's about crafting a narrative people want to be part of.
Electronics Technician
My foundation. Before the digital world, I learned to build and troubleshoot in the physical one. The discipline of circuits taught me how complex systems truly work.
Prompt Engineering
I don't write code by hand anymore. I orchestrate AI to build it for me. Mastering prompt engineering is how I multiply my capabilities and build faster.
Entrepreneurship
My first company went bankrupt, and it was the best lesson I ever got. Success isn't handed out; it's taken. Every failure is just data for the next attempt.
Success is not given, it is taken. You have to earn every inch of progress. After my first company went bankrupt, I realized that failure is just the price of admission.
I rely on AI to write the code while I focus on the vision, human psychology, and marketing strategy. The tools have changed, but the goal remains the same: impact.
Born in İzmir, I started coding at 13 and spent four years deep in the trenches. Now at 20, I leverage that technical intuition to drive e-commerce and business growth.
The / Now
What I'm doing right now — or at least, what I was doing when I last updated this page.
E-Commerce Optimization
Applying consumer psychology models to increase conversion rates across storefronts.
AI Automation System
Building autonomous agents to handle repetitive operational workflows.
Hardware Integration Project
Finalizing a custom electronics integration for a private client.
Legacy Code Refactoring
Porting older manual codebases to new AI-generated architectures.
Currently Studying
Currently accepting brand, engineering, and fullstack commissions
The Timeline
From lines of code to hardware, to e-commerce and AI orchestration.
First Lines of Code
At 13 years old, I wrote my first lines of code. This sparked a deep dive into development that I actively pursued for the next four years.
First Lines of Code
At 13 years old, I wrote my first lines of code. This sparked a deep dive into development that I actively pursued for the next four years.
Electronics Technician
Formalized my understanding of hardware by training as an electric and electronic technician. Learned how physical systems operate under the hood.
Electronics Technician
Formalized my understanding of hardware by training as an electric and electronic technician. Learned how physical systems operate under the hood.
E-Commerce Shift
Pivoted my main focus to e-commerce. Began aggressively improving my marketing skills and studying human psychology to understand consumer behavior.
E-Commerce Shift
Pivoted my main focus to e-commerce. Began aggressively improving my marketing skills and studying human psychology to understand consumer behavior.
AI & Prompt Engineering
Stopped writing manual code. Now, I orchestrate AI to build systems for me. Mastering prompt engineering to multiply my output and impact.
AI & Prompt Engineering
Stopped writing manual code. Now, I orchestrate AI to build systems for me. Mastering prompt engineering to multiply my output and impact.
Hard Lessons
Founded my first company. It eventually went bankrupt. It taught me the most valuable lesson of my career: success is not given, it is taken.
Hard Lessons
Founded my first company. It eventually went bankrupt. It taught me the most valuable lesson of my career: success is not given, it is taken.
Projects
Three private projects spanning hardware, e-commerce, and AI orchestration. Each represents a chapter of learning, execution, and relentless problem-solving.
Private E-Commerce Venture
E-Commerce / Marketing — 2023
A complete e-commerce ecosystem built from the ground up. Focused heavily on understanding human psychology to optimize conversion rates and create a narrative-driven shopping experience.
Hardware Integration System
Electronics / Hardware — 2024
An embedded hardware project applying my background as an electronic technician. Combined custom circuit design with physical system troubleshooting. Details remain private under NDA.
AI Automation Platform
Prompt Engineering / AI — 2024
A fully automated workflow system built entirely using advanced prompt engineering. The platform replaces manual coding with AI-orchestrated logic, accelerating development speed by an order of magnitude.
In Their
Words
“Hamza doesn't just design — he translates. He took our technical brief and returned it as a brand that felt inevitable, like it had always existed. Rare combination of engineering rigor and editorial taste.
”
The / Shelf
What I’m reading, what I keep returning to, and what’s shaping the next chapter of work.
Currently Reading
- R-01
The Vignelli Canon
Massimo Vignelli
On discipline in design systems.
72% - R-02
Thinking with Type
Ellen Lupton
Letterforms as infrastructure.
45% - R-03
The Information
James Gleick
How data became dimension.
18%
Always Returning
- R-04
Grid Systems in Graphic Design
Josef Müller-Brockmann
1981
- R-05
Detail in Typography
Jost Hochuli
1987
- R-06
The Elements of Typographic Style
Robert Bringhurst
1992
- R-07
Pioneers of Modern Typography
Herbert Spencer
1969
Listening / Watching
- M-01
Design Matters — Debbie Millman × Stefan Sagmeister
Podcast
1h 12m
- M-02
Abstract: The Art of Design — Paula Scher
Netflix
41m
- M-03
The Great Coding Episodes of Lex Fridman
Podcast
2h 38m
- M-04
How to Build Everything — Engineering Disasters
Documentary
56m
On Stage
Speaking about the intersection of design, engineering, and commerce — where disciplines collide and new practices emerge.
The Monograph as Interface
A talk on how print editorial thinking can reshape digital portfolio experiences. From grid systems to kinetic type — why the book still matters in a scroll-based world.
Circuits & Aesthetics
Bridging hardware engineering and visual design. How PCB layout is a design discipline, and why electrical engineers should think like typographers.
Commerce as Curation
Rethinking e-commerce UX as gallery curation. Building shopping experiences that honor the products they sell, not just the cart they fill.
Type as Architecture
Drawing structural inspiration from architectural drawing traditions to design display typefaces that carry the discipline of a draftsman and the freedom of an artist.
Fullstack as Craft
Why a single maker working across the database, API, and UI is a return to craft — and how to maintain rigor at every layer without losing the whole.
The / Workshop
Tools change, but the mindset remains. From physical multimeters to AI prompt engineering, these are the instruments I use to execute in e-commerce, hardware, and automation.
E-Commerce & Marketing
Electronics Technician
AI & Prompt Engineering
Legacy Coding (Past 4 Yrs)
Inventory as of 2024 — subject to expansion. Proficiency is not claimed; demonstrated through the work herein.
Let's
Work
Whether it's an e-commerce venture, a hardware problem, or implementing AI automation systems — I'm always open to new challenges and collaborations.
Stay Informed
Design insights, project updates, and occasional thoughts on craft. No spam — just signal.